Tourism statistics

Where does the visitor dollar go?

Research indicates visitor spend filters down to all parts of the community and is felt much more widely than by just the accommodation provider or the tour operator.

The visitor economy creates jobs and supports local services including supermarkets, cafes, bars, retail, restaurants and petrol stations. The multiplier effect sees the local visitor spend flow on through local staff wages and business spend to support tradesmen, truck drivers, laundry services, child care providers, local food and produce suppliers etc.

Murray Region visitation statistics

The tourism industry is a key economic driver for the Murray region. The visitor economy directly employs over 24,000 full-time staff and accounts for 17% of total employment. Visitation to the Murray continues to grow with 5.3 million visitors coming to the region contributing $1.4 billion in direct expenditure to the local economy.

Domestic visitor nights reached 7.4 million and international visitor nights increased to 1.2 million in the year ending March 2017.

Swan Hill region visitation statistics

The Swan Hill region welcomed 775 900 visitors in the year to June 2018, a 24% year on year increase.

This included 415 000 overnight stays, a 17.2% increase year on year. Domestic overnight visitors spent $167 million in the region - an average of $166 per night.